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How to Add Meta-Data to Your Shopify Website

Adding meta-data to your Shopify website is crucial for SEO and can significantly impact how your site appears in search engine results. Follow this guide to ensure your meta titles and descriptions are properly configured to enhance your site's visibility and user engagement.

Step-by-Step Instructions

  1. Log in to Your Shopify Admin Panel: Access your Shopify admin panel by logging in with your credentials.
  2. Go to Online Store > Themes: In the left-hand menu, navigate to "Online Store" and then click on "Themes."
  3. Customize Your Theme: Click on the "Customize" button next to the theme you want to edit.
  4. Edit Theme Code: In the theme editor, click on "Actions" and select "Edit code."
  5. Find the Correct Template: Locate the template files where you want to add or edit meta-data. This is typically found in the layout folder, such as theme.liquid.
  6. Add Meta-Tags: Within the <head> section of your template, add meta-tags for titles and descriptions. Example:
    7. <meta name="description" content="Your page description here">
<meta name="keywords" content="keyword1, keyword2">
  7. Save Your Changes: Click "Save" to apply the changes to your theme.
  8. Verify Your Meta-Data: Use a tool like Google Search Console to ensure your meta-data is being correctly read and indexed by search engines.

Additional Resources

For more detailed guidance and advanced tips, refer to the following resources:

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Learn More About Metadata for SEO

Website metadata tells search engines like Google and Bing how to present your web pages on their search results page. If they don't have meta-titles and meta-descriptions, search engines may mislabel your pages, reducing click-through rates (CTR). Scan your website meta-data here: Meta-data for SEO guide.